iqon/content/site-structure-brief-2026-05-20.md

# IQON Site Structure Brief

Purpose: определить целевую структуру, messaging и content backlog для модернизированного `iqon.com`.

## Contents

- [Inputs](#inputs)
- [Recommended Positioning](#recommended-positioning)
- [Target Site Map](#target-site-map)
- [Page Briefs](#page-briefs)
- [Content Backlog](#content-backlog)
- [Known Unknowns](#known-unknowns)
- [Verification](#verification)

## Inputs

| Source | Signal |
|--------|--------|
| `index.html` | Existing light static draft with modern homepage direction |
| `iqon-full-audit-2026-05-19.md` | Live audit findings and Open Design assessment |
| `seo/url-cleanup-plan-2026-05-20.md` | URL policy and redirect strategy |
| `seo/sitemap-inventory-2026-05-20.csv` | Existing legacy URL inventory |

## Recommended Positioning

Short positioning:

> IQON helps leadership teams align technology decisions with measurable business outcomes.

Primary audience:

- Executives responsible for transformation, IT strategy, governance, risk, and enterprise architecture.
- Organizations with legacy enterprise systems, fragmented delivery, or unclear investment priorities.

Tone:

- Calm, precise, executive B2B.
- Avoid generic "digital innovation" language.
- Emphasize decision quality, delivery confidence, governance, measurable outcomes, and implementation realism.

## Target Site Map

| URL | Page Type | Status |
|-----|-----------|--------|
| `/` | Homepage | Rewrite from current static draft |
| `/services/` | Services overview | New canonical page |
| `/services/strategy-governance/` | Service detail | New canonical page |
| `/services/enterprise-architecture/` | Service detail | New canonical page |
| `/services/data-analytics/` | Service detail | New canonical page |
| `/services/infrastructure-cloud/` | Service detail | New canonical page |
| `/services/security-continuity/` | Service detail | New canonical page |
| `/industries/` | Industry overview | New canonical page |
| `/case-studies/` | Anonymized outcome snapshots | Resolved for launch |
| `/contact/` | Contact and intake | Canonical contact data applied |

## Page Briefs

### Homepage

Goal: communicate IQON's current offer within the first viewport and route users to services/contact.

Required sections:

- Hero with direct offer and credibility signal.
- Service group overview with 5 cards.
- Method: Ask, Understand, Challenge, Propose.
- Proof: current case study or "selected historical work" if no current cases exist.
- Contact CTA with verified email and location data.

### Services Overview

Goal: replace thin `/services-solutions/` with a scannable executive service overview.

Required sections:

- Intro: how IQON evaluates and improves technology decisions.
- Five service groups with outcomes, not only capabilities.
- Engagement models: assessment, roadmap, governance setup, implementation support.
- CTA: discovery conversation.

### Service Detail Pages

Each service detail should include:

- The business problem.
- What IQON does.
- Deliverables.
- Typical stakeholders.
- Evidence or representative use case.
- CTA.

### Industries

Goal: preserve useful industry-specific positioning without keeping dozens of thin pages.

Recommended industries:

- Energy and utilities.
- Telecommunications.
- Retail and wholesale.
- Logistics and transport.
- Manufacturing and process industries.

### Case Studies

Goal: avoid abandoned-looking old content.

Options considered:

| Option | Use When | Page Treatment |
|--------|----------|----------------|
| Current cases available | Client can provide recent material | Publish 2-4 current case cards |
| Only old cases available | No new proof yet | Label as historical selected work |
| No publishable cases | Confidential work only | Use anonymized outcome snapshots |

Launch decision: use anonymized outcome snapshots until client-approved named cases are available.

### Contact

Goal: replace legacy CAPTCHA risk and conflicting office data.

Required data before launch:

- Canonical public email.
- Canonical office address or decision to omit physical address.
- Phone policy: replace phone with @infobidgebot Telegram; remove fax (confirmed by owner, 2026-05-20).
- Privacy text for form or mailto-only fallback.

## Content Backlog

| Priority | Item | Owner Input Needed |
|----------|------|--------------------|
| P0 | Canonical contact data | Email: office@iqon.com; Telegram: @infobidgebot; Address: Bucharest only; Phone: removed; Fax: removed |
| P0 | Final language policy | EN only (confirmed by owner, 2026-05-20) |
| P0 | Deployment target | Static HTML/CSS/JS replacement (confirmed by owner, 2026-05-20) |
| P1 | Current service naming | Approve five service groups |
| P1 | Case study policy | Anonymized outcome snapshots for launch |
| P1 | Legal/privacy footer | Company legal name and privacy text |
| P2 | Team/about page decision | Include or omit |
| P2 | Analytics policy | None, privacy-friendly, or GA4 |

## Known Unknowns

- Exact current WordPress core version remains unconfirmed.
- `office@iqon.kz` status remains unconfirmed.
- Moscow and Almaty office status remains unconfirmed.
- Final deployment path: reg.ru file upload (confirmed by owner, 2026-05-20).

## Verification

Strongest checks before implementation:

```bash
rg -n "office@iqon|iqon.kz|Bucharest|Moscow|Almaty|Москва|Алматы" index.html legacy_reference server-backup-20260518/php-source
python3 -c "import csv; print(len(list(csv.DictReader(open('seo/sitemap-inventory-2026-05-20.csv',encoding='utf-8')))))"
```

Expected current signal:

- Contact data was consolidated to office@iqon.com, @infobidgebot, and Bucharest-only office details.
- Sitemap inventory has 66 rows.

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*Created: 20 May 2026*
*Updated: 20 May 2026, owner decisions applied*