iqon/content/site-structure-brief-2026-05-20.md

IQON Site Structure Brief

Purpose: определить целевую структуру, messaging и content backlog для модернизированного iqon.com.

Contents

• Inputs
• Recommended Positioning
• Target Site Map
• Page Briefs
• Content Backlog
• Known Unknowns
• Verification

Inputs

Source	Signal
index.html	Existing light static draft with modern homepage direction
iqon-full-audit-2026-05-19.md	Live audit findings and Open Design assessment
seo/url-cleanup-plan-2026-05-20.md	URL policy and redirect strategy
seo/sitemap-inventory-2026-05-20.csv	Existing legacy URL inventory

Recommended Positioning

Short positioning:

IQON helps leadership teams align technology decisions with measurable business outcomes.

Primary audience:

• Executives responsible for transformation, IT strategy, governance, risk, and enterprise architecture.
• Organizations with legacy enterprise systems, fragmented delivery, or unclear investment priorities.

Tone:

• Calm, precise, executive B2B.
• Avoid generic "digital innovation" language.
• Emphasize decision quality, delivery confidence, governance, measurable outcomes, and implementation realism.

Target Site Map

URL	Page Type	Status
/	Homepage	Rewrite from current static draft
/services/	Services overview	New canonical page
/services/strategy-governance/	Service detail	New canonical page
/services/enterprise-architecture/	Service detail	New canonical page
/services/data-analytics/	Service detail	New canonical page
/services/infrastructure-cloud/	Service detail	New canonical page
/services/security-continuity/	Service detail	New canonical page
/industries/	Industry overview	New canonical page
/case-studies/	Anonymized outcome snapshots	Resolved for launch
/contact/	Contact and intake	Canonical contact data applied

Page Briefs

Homepage

Goal: communicate IQON's current offer within the first viewport and route users to services/contact.

Required sections:

• Hero with direct offer and credibility signal.
• Service group overview with 5 cards.
• Method: Ask, Understand, Challenge, Propose.
• Proof: current case study or "selected historical work" if no current cases exist.
• Contact CTA with verified email and location data.

Services Overview

Goal: replace thin /services-solutions/ with a scannable executive service overview.

Required sections:

• Intro: how IQON evaluates and improves technology decisions.
• Five service groups with outcomes, not only capabilities.
• Engagement models: assessment, roadmap, governance setup, implementation support.
• CTA: discovery conversation.

Service Detail Pages

Each service detail should include:

• The business problem.
• What IQON does.
• Deliverables.
• Typical stakeholders.
• Evidence or representative use case.
• CTA.

Industries

Goal: preserve useful industry-specific positioning without keeping dozens of thin pages.

Recommended industries:

• Energy and utilities.
• Telecommunications.
• Retail and wholesale.
• Logistics and transport.
• Manufacturing and process industries.

Case Studies

Goal: avoid abandoned-looking old content.

Options considered:

Option	Use When	Page Treatment
Current cases available	Client can provide recent material	Publish 2-4 current case cards
Only old cases available	No new proof yet	Label as historical selected work
No publishable cases	Confidential work only	Use anonymized outcome snapshots

Launch decision: use anonymized outcome snapshots until client-approved named cases are available.

Contact

Goal: replace legacy CAPTCHA risk and conflicting office data.

Required data before launch:

• Canonical public email.
• Canonical office address or decision to omit physical address.
• Phone policy: replace phone with @infobidgebot Telegram; remove fax (confirmed by owner, 2026-05-20).
• Privacy text for form or mailto-only fallback.

Content Backlog

Priority	Item	Owner Input Needed
P0	Canonical contact data	Email: office@iqon.com; Telegram: @infobidgebot; Address: Bucharest only; Phone: removed; Fax: removed
P0	Final language policy	EN only (confirmed by owner, 2026-05-20)
P0	Deployment target	Static HTML/CSS/JS replacement (confirmed by owner, 2026-05-20)
P1	Current service naming	Approve five service groups
P1	Case study policy	Anonymized outcome snapshots for launch
P1	Legal/privacy footer	Company legal name and privacy text
P2	Team/about page decision	Include or omit
P2	Analytics policy	None, privacy-friendly, or GA4

Known Unknowns

• Exact current WordPress core version remains unconfirmed.
• office@iqon.kz status remains unconfirmed.
• Moscow and Almaty office status remains unconfirmed.
• Final deployment path: reg.ru file upload (confirmed by owner, 2026-05-20).

Verification

Strongest checks before implementation:

rg -n "office@iqon|iqon.kz|Bucharest|Moscow|Almaty|Москва|Алматы" index.html legacy_reference server-backup-20260518/php-source
python3 -c "import csv; print(len(list(csv.DictReader(open('seo/sitemap-inventory-2026-05-20.csv',encoding='utf-8')))))"

Expected current signal:

• Contact data was consolidated to office@iqon.com, @infobidgebot, and Bucharest-only office details.
• Sitemap inventory has 66 rows.

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Created: 20 May 2026 Updated: 20 May 2026, owner decisions applied