chore: save iqon static deploy snapshot

2026-05-20 17:21:42 +03:00
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+# IQON Site Structure Brief
+
+Purpose: определить целевую структуру, messaging и content backlog для модернизированного `iqon.com`.
+
+## Contents
+
+- [Inputs](#inputs)
+- [Recommended Positioning](#recommended-positioning)
+- [Target Site Map](#target-site-map)
+- [Page Briefs](#page-briefs)
+- [Content Backlog](#content-backlog)
+- [Known Unknowns](#known-unknowns)
+- [Verification](#verification)
+
+## Inputs
+
+| Source | Signal |
+|--------|--------|
+| `index.html` | Existing light static draft with modern homepage direction |
+| `iqon-full-audit-2026-05-19.md` | Live audit findings and Open Design assessment |
+| `seo/url-cleanup-plan-2026-05-20.md` | URL policy and redirect strategy |
+| `seo/sitemap-inventory-2026-05-20.csv` | Existing legacy URL inventory |
+
+## Recommended Positioning
+
+Short positioning:
+
+> IQON helps leadership teams align technology decisions with measurable business outcomes.
+
+Primary audience:
+
+- Executives responsible for transformation, IT strategy, governance, risk, and enterprise architecture.
+- Organizations with legacy enterprise systems, fragmented delivery, or unclear investment priorities.
+
+Tone:
+
+- Calm, precise, executive B2B.
+- Avoid generic "digital innovation" language.
+- Emphasize decision quality, delivery confidence, governance, measurable outcomes, and implementation realism.
+
+## Target Site Map
+
+| URL | Page Type | Status |
+|-----|-----------|--------|
+| `/` | Homepage | Rewrite from current static draft |
+| `/services/` | Services overview | New canonical page |
+| `/services/strategy-governance/` | Service detail | New canonical page |
+| `/services/enterprise-architecture/` | Service detail | New canonical page |
+| `/services/data-analytics/` | Service detail | New canonical page |
+| `/services/infrastructure-cloud/` | Service detail | New canonical page |
+| `/services/security-continuity/` | Service detail | New canonical page |
+| `/industries/` | Industry overview | New canonical page |
+| `/case-studies/` | Anonymized outcome snapshots | Resolved for launch |
+| `/contact/` | Contact and intake | Canonical contact data applied |
+
+## Page Briefs
+
+### Homepage
+
+Goal: communicate IQON's current offer within the first viewport and route users to services/contact.
+
+Required sections:
+
+- Hero with direct offer and credibility signal.
+- Service group overview with 5 cards.
+- Method: Ask, Understand, Challenge, Propose.
+- Proof: current case study or "selected historical work" if no current cases exist.
+- Contact CTA with verified email and location data.
+
+### Services Overview
+
+Goal: replace thin `/services-solutions/` with a scannable executive service overview.
+
+Required sections:
+
+- Intro: how IQON evaluates and improves technology decisions.
+- Five service groups with outcomes, not only capabilities.
+- Engagement models: assessment, roadmap, governance setup, implementation support.
+- CTA: discovery conversation.
+
+### Service Detail Pages
+
+Each service detail should include:
+
+- The business problem.
+- What IQON does.
+- Deliverables.
+- Typical stakeholders.
+- Evidence or representative use case.
+- CTA.
+
+### Industries
+
+Goal: preserve useful industry-specific positioning without keeping dozens of thin pages.
+
+Recommended industries:
+
+- Energy and utilities.
+- Telecommunications.
+- Retail and wholesale.
+- Logistics and transport.
+- Manufacturing and process industries.
+
+### Case Studies
+
+Goal: avoid abandoned-looking old content.
+
+Options considered:
+
+| Option | Use When | Page Treatment |
+|--------|----------|----------------|
+| Current cases available | Client can provide recent material | Publish 2-4 current case cards |
+| Only old cases available | No new proof yet | Label as historical selected work |
+| No publishable cases | Confidential work only | Use anonymized outcome snapshots |
+
+Launch decision: use anonymized outcome snapshots until client-approved named cases are available.
+
+### Contact
+
+Goal: replace legacy CAPTCHA risk and conflicting office data.
+
+Required data before launch:
+
+- Canonical public email.
+- Canonical office address or decision to omit physical address.
+- Phone policy: replace phone with @infobidgebot Telegram; remove fax (confirmed by owner, 2026-05-20).
+- Privacy text for form or mailto-only fallback.
+
+## Content Backlog
+
+| Priority | Item | Owner Input Needed |
+|----------|------|--------------------|
+| P0 | Canonical contact data | Email: office@iqon.com; Telegram: @infobidgebot; Address: Bucharest only; Phone: removed; Fax: removed |
+| P0 | Final language policy | EN only (confirmed by owner, 2026-05-20) |
+| P0 | Deployment target | Static HTML/CSS/JS replacement (confirmed by owner, 2026-05-20) |
+| P1 | Current service naming | Approve five service groups |
+| P1 | Case study policy | Anonymized outcome snapshots for launch |
+| P1 | Legal/privacy footer | Company legal name and privacy text |
+| P2 | Team/about page decision | Include or omit |
+| P2 | Analytics policy | None, privacy-friendly, or GA4 |
+
+## Known Unknowns
+
+- Exact current WordPress core version remains unconfirmed.
+- `office@iqon.kz` status remains unconfirmed.
+- Moscow and Almaty office status remains unconfirmed.
+- Final deployment path: reg.ru file upload (confirmed by owner, 2026-05-20).
+
+## Verification
+
+Strongest checks before implementation:
+
+```bash
+rg -n "office@iqon|iqon.kz|Bucharest|Moscow|Almaty|Москва|Алматы" index.html legacy_reference server-backup-20260518/php-source
+python3 -c "import csv; print(len(list(csv.DictReader(open('seo/sitemap-inventory-2026-05-20.csv',encoding='utf-8')))))"
+```
+
+Expected current signal:
+
+- Contact data was consolidated to office@iqon.com, @infobidgebot, and Bucharest-only office details.
+- Sitemap inventory has 66 rows.
+
+---
+
+*Created: 20 May 2026*
+*Updated: 20 May 2026, owner decisions applied*